6. Use word "FREE" in your subject line. Your offer should be attractive to your target audience. It could be free information, software, trials, etc.

7. Begin your subject line with an "online smile :)". People use smiles offline to gain people's attention and to win their trust, why not use them online too.

8. Don't use unbelievable claims in your subject line. People have or know some who has been ripped off and trained themselves to ignore those claims.

9. Don't use all capital letters in your subject line. It is hard to read, looks unprofessional, and on internet it's considered a symbol for shouting.

10. Test different subject lines to see which ones draws most traffic to your web site. Also, read FAQ before posting a message or ad anywhere.

- new products or services you're offering on your web site. - results of an online survey or poll you've completed - a virtual trade show or seminar you're hosting. - a free chat room class you're teaching

- your opening of a new web site

- an online award your business or web site has won

- a free e-mail newsletter you're publishing - new online products or services you're giving away - an online business association or club you're starting - a famous person that's endorsing your business - a major joint venture you're doing with another business - a new book or e-book you wrote - an expert or celebrity who's speaking in your chat room - a fundraising event you're doing at your web site - a new contest or sweepstakes you're having at your site - major sponsorships you're doing online You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.